Master Marketing

The Master of Marketing aims at equipping students with advanced principles, techniques and skills related to marketing strategy development, implementation and evaluation, as well as advanced research techniques that will enable them to acquire data, process it thus enabling them to conceive and execute a rational and, effective strategy. Marketers everywhere are seeking to raise the visibility of their discipline in terms of contributing to the overall aims and objectives of their organisations. For this to happen it is crucially important for students to understand and be able to carry out the procedures necessary for building and implementing a great marketing strategy. Hence this programme aims at providing the foundations necessary to embed students in strategic marketing in a practical and comprehensive way.

On completion of the programme, students will be able to find employment in public and private sector as Marketing consultants, Marketing researchers, Brand Managers, Communication Managers, Marketing Lecturers.

The programme has been endorsed by members of the Programme Advisory Committee (PAC), while academic peers at higher learning institutions were consulted for purposes of benchmarking (attached, please find evidence of consultation, benchmarking and support documents).