Undergraduate
Programme Code:
07BMAR
Duration:
3.00
Mode of Study:
Full Time, Part Time, Distance
Accreditation:
NQF Level 7, Credits 369

Bachelor of Marketing

Course Overview

The Bachelor of Marketing aims at producing marketing graduates who can competently manage marketing and management related tasks and duties as well as make marketing related decisions within the scope of their responsibilities. Graduates would be able to appraise and manage the synergy between marketing and other functional areas of management in an organisation.

The programme aims at equipping students with a diverse range of skills and competencies that are marketing specific and job relate d. Graduates will be able to use relevant marketing information in the process of making effective and efficient marketing decisions, managing themselves and others, and providing mentorship and coaching to subordinates.

The overall purpose of this programme is to produce graduates who are competent and proficient in performing a wide spectrum of routine, complex and multi - dimensional marketing and marketing - related tasks, duties and responsibilities and achieve reliable results with minimal or no supervision. Students who exit with a Diploma in Marketing and Sales will be able to find employment as: Sales Representatives, Marketing Assistants/Representatives, etc., while Bachelor graduates would typically be employed as; Marketing Executives, Sales Executives, Business Development Executives, etc. Students who exit the programme with a Diploma in Marketing and/or Bachelor graduates can also follow the professional marketing route by registering with Institutions like the Chartered Institute of Marketing - London; and be a Chartered marketer, thus further enhancing his/her Marketing profile.

Admissions Requirements

General admission requirements of NUST with at least a D-symbol in Mathematics on NSSC Ordinary level.

Career Opportunities

Executive positions in marketing, sales, business development etc.

Some of the Subjects You Will Study

Year 1 (Phased in 2012)
Semester 1

Course

Course

Prerequisites

NQF

NQF

Code

Title

 

Level

Credits

IME511S

Introduction to Marketing and its Environment

None

5

10

BMI511S

Introduction to Business Management

None

5

10

IOP511S

Introduction to Organisational Psychology

None

5

12

Semester 2

MPS512S

Marketing Principles

None

5

10

FAC511S

Financial Accounting 101

None

5

12


 

Year 2 (Phased in 2013)
Semester 3                                                                        

BBS111S

Basic Business Statistics 1A

Introduction to Mathematics or a

6

12

 

 

B symbol or better in Grade 12

 

 

SOM611S

Services & Organisation Marketing

Marketing Principles

6

10

POS611S

Principles of Selling

None

6

10

CML111S

Commercial Law 1A

None

5

12

Semester 4

SOT612S

Sales & Operations Management

Principles of Selling

6

12

MLY612S

Marketing Communications Strategy

Marketing Principles

6

12

Year 3 (Phased in 2014)
Semester 5

EWB711S

Electronic & Web-Based Marketing

Marketing Principles

7

12

MRM711S

Marketing Research & Market Intelligence

Introduction to Marketing and its Environment, Marketing Principles and Basic Business Statistic 1B

7

12

WOR712S

Work Integrated Learning

A pass or at least admission to the

7

36

 

 

examination in all Marketing and Sales courses at Diploma level

 

 

Semester 6

CAO712S

Consumer & Organisation Buying Behaviour

Introduction to Marketing and its Environment; Marketing Principles

7

12

MBM712S

Marketing & Brand Management

Introduction to Marketing and its Environment; Marketing Principles

7

12

PPM712S

Product Pricing Management

Marketing Principles and Principles of Economics 1A

7

12

ICE712S

Innovation, Creativity and Entrepreneurship

None

7

15

About NUST

  • Welcome to NUST
  • Sonja Samuels: BAM September 2017
  • Faculty of Natural Resources and Spatial Sciences
  • Dr. Kwaambwa calls for use of Miracle tree
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