Researcher launches COVID-19 books for SMEs

The COVID-19 pandemic has affected every aspect of the modern world, and its impact is felt by all. The global pandemic has in particular had a significant impact on businesses. As such, many businesses, especially small onces faced detrimental losses.

Governments and stakeholders across the world, therefore, need to formulate strategies and interventions to mitigate the negative consequences of the COVID-19 pandemic, particularly in the context of small-and medium-sized enterprises (SMEs).

Prof Neeta Baporikar and her newly launched books.The Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs is a comprehensive premier reference source that encapsulates the overall effect of COVID-19 on SMEs. It discusses a variety of strategies to overcome the negative effects and create more sustainable policies and organisations moving forward by global researchers.

“This handbook is one of the first premier reference publications on a topical issue in the global COVID-19 scenario for SMEs’ sustainability and survival,” Prof Neeta Baporikar, Director at the Harold Pupkewitz Graduate School of Business, and author of the book, explained.

The publication offers a thorough overview of interventions and tactics to help organisations, entrepreneurs, and institutions of higher learning to overcome the negative impact of COVID-19 while preparing policies for a more effective post-pandemic world.

Covering topics that include sustainable practices for development, interventions to lessen the impact of COVID-19, and psychological resilience for SME employees, this book is ideal for entrepreneurs, managers, executives, small businesses, family firms, academicians, scholar-practitioners, policymakers, researchers, and students.

This publication is available at a list price of UD$365 on IGI Global, Google and Amazon.

Friday, August 6, 2021
for Month: 
August, 2021

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