The Master of Marketing aims at equipping students with advanced principles, techniques and skills related to marketing strategy development, implementation and evaluation, as well as advanced research techniques that will enable them to acquire data, process it thus enabling them to conceive and execute a rational and, effective strategy.
The Master of Marketing programme seeks to recruit suitably qualified students who are capable of benefitting from, contributing to, and successfully completing the programme. In order to be considered for admission to this programme, prospective students must:
• Hold a Bachelor of Marketing Honours from a recognised institution, or an equivalent qualification at NQF Level 8, which include a component of supervised research achieving a mark of 60% or higher.
• An evaluation of the applicant’s academic record and a personal letter providing reasons for wishing to enrol for the Master of Marketing will be required for selection purposes.