
The Master of Hospitality and Tourism Innovation Management is a coursework and research postgraduate programme designed to enable students to critically examine the characteristics and frameworks of the tourism and hospitality business and evaluate the scope for innovation management within them. Students will be able to apply concepts, theories, and methods of management required to effectively analyse and craft tourism and hospitality management strategies that can give an organisation a competitive advantage in the highly competitive tourism industry. The Master of Hospitality and Tourism Innovation Management programme will, therefore, equip students with innovative techniques and strategic thinking in tourism and hospitality, eTourism and digital marketing, tourism policy, planning, and development among other areas. Additionally, this programme will further equip students with advanced knowledge required to conduct applied research and contribute to the advancement of knowledge in the field.
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Master of Hospitality and Tourism Innovation (1).pdf (1.2 MB) | 1.2 MB |