Branding: Beyond the Colour Palette
The Department of Corporate Engagement and Internationalisation (CEI) recently hosted a refresher training session for staff and students on corporate identity guidelines. Facilitated by Ms Marlyna Nanus, CEI Graphic Designer, this session is part of an ongoing series aimed at reinforcing the university’s brand standards across the campus community.
“Brand consistency is crucial for professionalism, credibility, and effective communication. When employees fully grasp branding principles, they can clearly convey the University’s unique value proposition and maintain a cohesive brand presence across all communication channels,” explained Ms Kuda Brandt, CEI Manager of Corporate Communications and Marketing.
The training attracted representatives from the Alumni and NUST Foundation, the Students’ Representative Council (SRC), NUST FM, and the Harold Pupkewitz Graduate School of Business (HP-GSB)
