Public Lecture on Marketing of Social Innovations
This lecture introduces the principles and practices of marketing in the context of social innovations - novel solutions addressing social, environmental, or economic challenges. It explores how marketing strategies can be adapted to promote initiatives that prioritize impact over profit. Through case studies and real-world examples, students will learn how to position social innovations, engage stakehodlers, and communicate value to diverse audiences. The lecture emphasizes the role of storytelling , purpose-driven branding, and community involvement in driving adoption and long-term sustainability.
About the Speaker
This lecture introduces the principles and practices of marketing in the context of social innovations - novel solutions addressing social, environmental, or economic challenges. It explores how marketing strategies can be adapted to promote initiatives that prioritize impact over profit. Through case studies and real-world examples, students will learn how to position social innovations, engage stakehodlers, and communicate value to diverse audiences. The lecture emphasizes the role of storytelling , purpose-driven branding, and community involvement in driving adoption and long-term sustainability.
Dr Krowicki is a graduate of International relations at the University of Warsaw, Poland, postgraduate studies in Marketing at the Warsaw School of Economics (SGH), and the Interdisciplinary Doctoral Studies Programme at WSB University. He has also studied at the University of Wroclaw, and the Paris Institute of Political Studies. Piotr holds a PhD in Scoial Sciences in the discipline of Management and Quality Studies.
DATE: Thursday, 18 September 2025
TIME: 18:00
VENUE: Classroom H, Harold Pupkewitz Graduate School of Business, 3rd Floor, Science and Technology Building, NUST Campus.
